Portfolio Highlights
HAUS Gummies
In the crowded edibles market, we unified HAUS under a cohesive brand system. Our packaging architecture, flavor differentiation and refined identity boosted visibility and adoption, enabling expansion into new markets.
Squared Beverages
To re‑energize this hemp D9 beverage, we redefined its value proposition, built an integrated GTM strategy and launched creative campaigns. The refreshed brand delivered +45% web traffic, +17% DTC sales and +10% distributor reorders.
Sweet Gordito
We transformed a Cuban‑inspired condensed milk concept into a scalable brand by designing culturally resonant packaging. The launch secured $75K in presales and national distribution at Walmart.
Rasta Rootz
Starting with a hand‑drawn lion logo, we developed a bold visual identity and brand architecture that repositioned Rasta Rootz as a lifestyle brand — paving the way for its evolution into a clothing label.
Kush League
For this athlete‑led edibles brand, we defined a performance‑driven positioning, crafted a GTM plan, activated influencer partnerships and optimized retail merchandising — achieving 30% dispensary penetration and a scalable framework for growth.
Miller Lite Gold Cup
To deepen engagement with U.S. soccer fans — particularly Hispanic consumers — for the CONCACAF Gold Cup, we partnered with Latinx barbershops and radio stations, gamified participation and integrated experiential activations. Hundreds of participants and earned media coverage reinforced Miller Lite’s authentic soccer credibility.